Job Description

GoTab is a leading hospitality commerce platform helping restaurants, hotels, breweries, and entertainment venues modernize operations and enhance guest experiences. Our platform powers seamless ordering, payments, and operations across on-premise and off-premise channels—making hospitality more efficient, profitable, and guest-focused. As we expand our reach and deepen our market position, we’re looking for a Marketing Lead to drive strategic marketing initiatives that fuel pipeline, elevate our brand, and support growth across key customer segments. Key Accountabilities Demand Generation Leverage marketing automation, cold outreach platforms, and CRM tools to optimize the sales pipeline Execute and analyze cold and warm email marketing campaigns to drive lead engagement Generate real-time funnel and performance reports to monitor lead flow and campaign impact Track lead progression across the funnel to identify opportunities and gaps Collaborate closely with Sales and Channel teams to ensure timely, high-quality follow-up and conversion Content Strategy Develop and execute data-driven content strategies aligned to key stages of the buyer journey Create high-impact assets including case studies, landing pages, email nurtures, and blog content Optimize content for SEO to drive organic traffic and inbound lead generation Align content initiatives with demand generation goals and campaign performance metrics Partner & Integration Marketing Drive high-impact co-marketing initiatives with integration and channel partners Develop and articulate joint value propositions to support partner alignment and differentiation Plan and execute multi-channel campaigns to expand brand reach and generate shared pipeline Create partner-branded content assets including landing pages, case studies, webinars, and emails Support ecosystem growth by aligning marketing efforts with broader partner go-to-market strategies What You’ll Bring Entrepreneurial attitude and proven track record of working successfully in lean marketing teams Meticulous planner and adept communicator with the ability to navigate up, down and across an organization to achieve marketing goals Expertise in marketing analytics and performance measurement, with intermediate proficiency in spreadsheets, dashboards, and BI tools to extract insights, optimize campaign performance, and inform data-driven decision-making. Proficiency with CRM, content management, web analytics, cold and warm email marketing platforms Familiarity with the hospitality industry (POS, KDS, PMS, or integrations) a strong plus Why GoTab Medical/Dental/Vision Insurance No set limit on paid vacation $100 per month to spend on food and beverage at any GoTab location Rapidly growing company with an impressive roster of blue-chip customers and industry leading technology #J-18808-Ljbffr GoTab

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