Job Description

Sr. Manager, Local Marketing Execution, PLK, US&C Join to apply for the Sr. Manager, Local Marketing Execution, PLK, US&C role at Popeyes Louisiana Kitchen Sr. Manager, Local Marketing Execution, PLK, US&C 3 days ago Be among the first 25 applicants Join to apply for the Sr. Manager, Local Marketing Execution, PLK, US&C role at Popeyes Louisiana Kitchen Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities. RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc. Key Responsibilities Lead, mentor, and manage the Local Marketing Execution team to achieve objectives, fostering a culture of innovation and accountability. Develop and oversee the execution of scalable, region-specific marketing strategies. Collaborate with internal stakeholders and franchisees to identify growth opportunities and address local market challenges. Create and implement a playbook for NRO marketing, drawing on industry best practices. Ensure alignment of NRO plans with corporate strategies and local market needs. Identify and negotiate strategic partnerships to drive engagement, traffic, and sales. Set KPIs and establish performance tracking processes for NROs, partnerships, and other growth initiatives. Use data-driven insights to optimize strategies and improve execution. Oversee local marketing budgets to ensure cost efficiency and resource allocation. Develop processes for effective franchisee and stakeholder engagement. Required Skills Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred). 5-7 years of experience in marketing, field execution, or related areas, with at least 2 years in a management role. Strong leadership skills with a proven ability to inspire and develop high-performing teams. Expertise in managing NROs, strategic partnerships, and local marketing activations. Excellent project management, organizational, and multitasking abilities. Strong communication and collaboration skills, with experience working cross-functionally and with franchisees. Analytical mindset with experience leveraging data to drive decisions and optimize performance. Familiarity with local targeting tools, media planning, and campaign tracking. Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request. #popeyes Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support. Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Food and Beverage Services Referrals increase your chances of interviewing at Popeyes Louisiana Kitchen by 2x Sign in to set job alerts for “Senior Marketing Manager” roles. 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